Audience profile Part 1

Based on our online and paper questionnaires, we have found that;


In general our typical audience member would be of the general  age range of 16-20, the percentage of this range being 56.7%.  We also found that generally people answering our questionnaires was evenly split with 50% male and 50% female. Our general audience member appears to be a student and out of work, who prefer to watch comedy films with 60% of participants voting this genre as their favourite, with action thriller and drama all ranking fairly highly. People that preferred comedy seemed to prefer it as a result of the feel good factor that comedy happens to provide them with, they also tend to enjoy the fact that you watch a comedy at any time, you don't need to be in any particular mood to enjoy them and they allow the audience a means of escapism from the pressures of everyday life.
A majority of our answers came from people that watch films fairly often, with the vast majority of people accessing media on the Internet,  TV and through social networking. A majority of our participants said that they most commonly saw adverts on the TV and also from the Internet due to easy accessibility. Most of our results suggested that they preferred the genres of Rock, and Metal as well as pop, the audience members appeared to think that their preferred genre's would fit in with their favourite film genres as they generally seem to be of the opinion that most genres of music can fit in with any film.



These results whilst fairly useful are very generalised, and as such cannot be taken at face value. In order to gain a more accurate and representative result we may complete an interview or even look more closely at our focus group information (perhaps even form another focus group with more genre specific questions and with an improved treatment)