Focus Groups

In order to aid our groups research and help to create a film opening that would be enjoyed by our target audience of people aged 15 to 30. We've decided that one of the best and easiest ways in which to gather this information would be through a focus group. As such we have created an invitation letter and will be distributing it to an assortment of  people. 









After writing out our letter we regrouped and decided upon the  potential questions we would be asking in our focus group. We have decided on a variety of questions that should evoke some interesting discussion and also provide us with the information we need to make our opening sequence more appealing for our target audience. The questions are listed below:

From our film treatment, what genre would you say the film is?

What is it about this genre that you enjoy?

Would the opening sequence make you want to watch the rest of the film, and why?

How could we make the film more appealing to our target audience?

What would you judge the target audience to be?

Would the film appeal to you?

What would you like to see in a comedy film?

What would you do in order to challenge the conventions of the genre?